Search Engine Optimisation (SEO) – Did you know that over 90% of people use search engines like Google, Yahoo!, etc. to find the products and services that they need? To get to this website chances are that you yourself googled ‘SEO Services in London’, or something similar. If you have an online presence you will want people to visit your website and buy your products or services over those of your competitors. In order to attract the right customers to your website it is important that you appear as high up as possible on Search Engines’s results. But to achieve high ranking on Search Engines you must consider many factors. My approach to SEO is to cater for individual clients to make sure your SEO results bring the right visitors to your website.

To achieve this I will perform key optimisation musts such as,  making sure the website loads up quickly, is easy to read and is user friendly. I use data analysis, and know-how to create the best possible user experience for your visitors I deliver well-written, attractive and sharable content. I generate good quality links for maximum online exposure. My Service is to a high standard and bespoke:

  • I adhere to Google Webmaster Guidelines and my clients can therefore be assured that they are receiving best value for their allocated SEO budget.
  • My clients are consulted every step of the way so as to keep their long-term return on investment objectives as the paramount priority
  • My objectives and strategies are built upon hard data so that I am able to create the most efficient, results-oriented campaigns possible.

What an average campaign looks like

Each search landscape differs vastly from the next, and every client has different requirement, specifications, budgets and ambitions. Therefore strategies can differ, substantially. However, there is a generalised model that most campaigns follow to some degree. How will it work:

PHASE ONE

Stage 1: Consult with client

To get a good understanding of the business, its products  and services, target demographic, any previous or current strategies, vision for the future, current branding etc. I will undertake a full review of the issues surrounding the website and the business’s key marketing objectives for the year ahead. Initial focus will be on campaign research, strategy, planning and onsite optimisation.

Stage 2: Competitor research

Analyse the websites of may competitors who rank rank higher than my clients and work out a strategy to potentially overtake them

Stage 3: Consumer research

Research how the target consumer is searching for the client’s products or services online (what key words are they using, where are they looking for etc).

Stage 4: Website audit

Performing a comprehensive website audit to identify issues and seek areas for enhancement.

Stage 5: Keyword research

Use data gained in previous stages, and analytical evidence to draw up a list of keywords to use for monitoring campaign progress as one of a number of campaign KPIs.

Stage 6: Information architecture and user experience (UX) review

Review the client’s website’s information architecture, conversion rates and UX, and explore possible enhancements by utilising our in-house graphic design and website development capabilities.

Stage 7: Onsite optimisation 
Based on the outcome of the first six stages, I will be in a position to plan and implement onsite optimisation, which will potentially include (but is not limited to):

  • Metadata optimisation.
  • Internal anchor text optimisation.
  • Canonical tags (checking, implementing or removing).
  • Sensible implementation of robots.txt.
  • Implementation of 301 redirects.
  • Correction of 404 errors.
  • Sitemap optimisation.
  • Correction of front end errors flagged up in Search Console such as mobile compatibility issues or slow loading times.
  • Site speed, page speed & load time optimisation.
  • HTTPS / HTTP/2.0 recommendations.
  • Caching, compression & CDN issues.
  • Site architecture & hierarchy.
  • Mobile SEO optimisation.
  • On page content & duplicate content issues.
  • Structured data & schema mark up.
  • Extensive keyword research & optimisation of all pages.

Stage 8: Removal of duplicate copy/content

Remove any duplicate content from the site.

Stage 9: Transactional content creation

Qualified copywriter can either create new transactional content or review existing content.

Stage 10: External backlink analysis

Analyse the website’s backlink portfolio with the specific purpose of identifying and removing/disavowing link spam.

Stage 11: Internal link analysis

Undertake a review of the website’s internal linking structure to  prioritise specific pages, if applicable and to limit the amount of link juice siphoned off by low priority pages.

Stage 12: Google business listing

Assist with the client’s Google+/Google My Business profile listing, ensuring that it is optimised and up-to-date.

PHASE TWO
Campaign will focus on increasing, amongst other things, the site’s topic authority and domain authority.

Link building

Great link building is a niche form of online PR and is a crucial SEO strategy. Link building is a strategy that most agencies get very wrong, however, it is something that I am proficient at doing.

Content creation

Deliver meaningful, interesting and engaging informational content for the client’s website on an ongoing basis. See examples of my writing here

Social media

Adequate social media campaign to directly support search marketing strategy may be recommended

Structured data/schema markup

Implement structured data and/or schema markup throughout the client’s website. This will range from: review schema, local business schema and service schema to ordered lists, same-as schema, product schema, breadcrumb schema and more, as applicable. This will give you the best possible chance of appearing in rich answers/ rich snippets.

Content Silos

Website’s often produced content that competes internally with other content: -undertake a comprehensive review of the website’s content architecture, recommending content silos to increase the topic authority of key areas of the site.

Ongoing analytical review

Closely monitor client’s site’s performance.  Detect subtle changes in searcher behaviour on client’s website and adapt the campaign as necessary.

Ongoing conversion rate optimisation (CRO) and UX optimisation
In line with analytical review, usse Google Tag Manager and other forms of event tracking and user-flow monitoring to enhance a website’s ability to convert visitors into enquirers/customers. Main aim is to capture, funnel and convert customers at different stages throughout the buying cycle.

Search Engine Optimisation (SEO) is a top priority for businesses today as people increasingly move online to find services!

Whatever level of support you may need with your SEO campaign I would love to hear from you! I work with excellent professionals who can help with most aspects of improving your online presence.

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